Dive into the New Age of Accelerated Analytics with current, targeted MLS data.
Our Services
How does the application help Realtors?
REDAGraph provides a secure web and mobile application that delivers Real Estate Data Analytics through easily understood graphs and reports.
Reports use your current MLS subscription to aggregate data at the MLS Area level. The report data is updated daily (more frequently in larger markets!). Some reports offer filters for date ranges, price ranges, square footage, number of bedrooms, and number of bathrooms.
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Our Listing Map feature provides Area specific location pins on a Google Map with basic Market Analytics for the selected Area or Areas.
The REDAGraph applications provide an easy-to-use, focused enhancement of an agent’s current MLS data so you can create, filter, and quickly deliver timely Real Estate Data Analytics.
What MLS areas will be covered?
Each REDAGraph application user belongs to an assigned Application Tenant (a group of users that share common branding and MLS Area). An Application Tenant could be a Real Estate Association or Real Estate Agency. The data used for a specific Tenant is the MLS data source that an entity has subscribed to. REDAGraph does not provide MLS services but we make using your MLS data easier.
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REDAGraph securely separates each Application Tenant’s data, users, reports, and logins. Users in a Tenant only have access to reports they create. Tenant Administrators can create reports shared by all users in a Tenant, but Tenants do not share data.
How much does this service cost?
REDAGraph’s subscription-based application provides access for a designated number of users for each Application Tenant. The price per user is generally less than $18.00 per user per month. If an Agency licenses multiple users, the cost per user can be reduced.
Listing Map
REDAGraph offers a Realtor a Listing Map that displays pins on a Google Map for Active, Pending, or Closed listings. Selecting defined residential Neighborhood Areas will filter the pins displayed on the map. When a Filter is applied, the map highlights the selected Area and calculates summary Analytics for the selected Area or Areas. The Analytics can be used to discuss current listing prices with clients. In the map below, a group of Areas has been selected for Active Listing Analysis. The map can be exported for the Realtor's use, and the filter selections can be saved for later retrieval.
Reports and Charts
Our online documentation lists and explains the available report types. Below is just a small sample of the Reports and graphs available in REDAGraph.​
Price and Square Feet
The Price and Square Feet report makes it easy to communicate price points with potential buyers or sellers visually. The report plots current Active Listings (green triangles), Pending Sales (red diamonds), and Sold properties (blue dots) for a specific price range and date range located within a particular MLS Area.
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The filter criteria indicate the date range, sold price range, calculated average sold price, and price per square foot. Additionally, a regression line fitted to the sold-price data estimates property prices per square foot.
The sample graph shows an Area for the last 180 days, with a few Active Listings located at or below the Sold Regression Line, indicating well-priced listings. The Pending Sales data also displays price points on either side of the Sold Regression line, which reinforces the Active Listing prices that an Agent may present to a potential Seller.
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Agents can use this graph to show a Seller that the listing price is justified if the Seller's property is well maintained, offers popular Buyer features, and is situated in a great location in the Area. This report could also provide actionable insights for a substandard property in the Area to help the Seller adjust their price point closer to or below the Sold Regression Line.
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From a buyer's perspective, the farther away an Active Listing price point is from the Sold Regression Line, the more negotiating room a Buyer may have with a Seller. Likewise, the closer an Active Listing is to the Sold Regression Line, the less negotiating room a Buyer will have.
Competitive Price Line
The Competitive Price Line report compares Active Listings, Pending Sales, and Sold properties within a specified date and price range for a specific MLS Area.
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In the sample graph, the bulk of the properties listed as Sold and Pending fall between $300k and $500k. This means that a Seller who wants to list a property at $360k has a good chance of selling it, while a Seller wanting to list a $700k property may need more time to sell it.
In an MLS Area with fewer Active Listings in the heavily Sold price ranges, the Seller is in a better position, as there will be greater demand at that price point.
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The Competitive Price Line report provides an excellent framework for designing pricing and negotiation strategies that a Buyer or Seller can confidently implement.
Weekly Trend Dashboard Widget
When a user logs in to the REDAGraph web application, the default dashboard shows a set of graphs that present market-level data. These graphs instantly show an Agent the current Market events, enabling them to use the data to interact with Buyers and Sellers.
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Showing a potential client what happened last year has minimal impact, but showing a client current data provides a powerful tool in all negotiations.
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The Dashboard Widget displays the Weekly Trend All Areas graph and gives a clear indication of how an Agent’s MLS Market is trending week to week.
The Weekly Trend Report
The Weekly Trend report displays the same data as the Dashboard Widget, but filters the data to a specific MLS Area.
In the example, you can quickly verify that the area in question displays properties that are in demand and selling quickly.
The simple graph makes it easy for an Agent to discuss prices with either a Buyer or a Seller. The Agent can have confidence in what they are telling the client about the current trend in the selected MLS Area.
