Dive into the New Age of Accelerated Analytics with current, targeted MLS data.
How does the application help Realtors?
REDAGraph provides a secure web and mobile application to deliver Real Estate Data Analytics in easily understood graphs and reports.
Reports use your current MLS subscription to aggregate data at the MLS Area level. The report data is updated daily (more frequently in larger markets!). Some reports offer filters that include: date ranges, price ranges, square footage, number of bedrooms, or number of bathrooms.
Use REDAGraph’s PowerPoint add-in to create agency-branded, custom PowerPoint Presentations for use in seller and buyer interactions. These presentations use current MLS data to provide your client with up-to-date information on the area's Real Estate Market Conditions.
The REDAGraph applications provide an easy-to-use, focused enhancement of an agent’s current MLS data so you can create, filter, and quickly deliver timely Real Estate Data Analytics.
What MLS areas will be covered?
Each of REDAGraph’s application users belongs to an assigned Application Tenant (a group of users that share common branding and MLS Area). An Application Tenant could be a Real Estate Association or Real Estate Agency. The data used for a specific Tenant is the MLS data source an entity has access to.
REDAGraph securely separates each Application Tenant’s data, users, reports, and logins. Users in a Tenant only have access to reports they create. Tenant Administrators can create reports shared by all users but Tenants do not share data.
How much does this service cost?
REDAGraph’s subscription-based application provides access for a designated number of users for each Application Tenant. The price per user is generally less than $10.00 per user per month.
Reports and Charts
Our online documentation lists and explains the available report types.
Price and Square Feet
The Price and Square Feet report makes it easy to visually communicate price points with potential buyers or sellers. The report plots current Active Listings (green triangles), Pending Sales (red diamonds), and Sold properties (blue dots) for a specific price range and date range located within a particular MLS Area.
The filter criteria indicate the date range, sold price range, calculated average sold price, and price per square foot. Additionally, a regression line calculated on the sold price data indicates sold property prices by square foot.
The sample graph shows that Active Listings are generally located above the Sold Regression Line, indicating higher-than-expected price points for Active Listings. The Pending Sales data also displays price points above the Sold Regression line, which reinforces the Active Listing prices that an Agent may present to a potential Seller.
Agents can use this graph to show a Seller that the listing price is justified if the Seller's property is well maintained, offers popular Buyer features, and is situated in a great location in the Area. This report could also provide actionable insights for a substandard property in the Area to help the Seller adjust their price point closer to or below the Sold Regression Line.
From a buyer's perspective, the farther away an Active Listing price point is from the Sold Regression Line, the more negotiating room a Buyer may have with a Seller. Likewise, the closer an Active Listing is to the Sold Regression Line, a Buyer will have less negotiating room.
Competitive Price Line
The Competitive Price Line report compares Active Listings, Pending Sales, and Sold properties for a date range and a price range located in a specific MLS Area.
In the sample graph, the bulk of the properties Sold and Pending appear between $300k and $500k. This means that a Seller who wants to list a property at $360k has a good chance of selling it, while a Seller wanting to list a $700k property may require more time to sell the property.
In an MLS Area with a smaller number of Active Listings in the heavily Sold price ranges, the Seller is in a better position, as there will be more demand for the price point.
The Competitive Price Line report provides an excellent way to design pricing and negotiating strategies for a Buyer or Seller to confidently implement.
Weekly Trend Dashboard Widget
When a user logs in to the REDAGraph web application, the default dashboard displays a group of graphs that display market-level data. These graphs instantly show an Agent current Market events so they can use the data to interact with Buyers and Sellers.
Showing a potential client what happened last year has minimal impact, but showing a client current data provides a powerful tool in all negotiations.
The Dashboard Widget displays the Weekly Trend All Areas graph and gives a clear indication of how an Agent’s MLS Market is trending week to week.
The Weekly Trend Report
The Weekly Trend report displays the same data as the Dashboard Widget but filters the data to a specific MLS Area.
In the example, you can quickly verify that the area in question displays properties that are in demand and selling quickly.
The simple graph makes it easy for an Agent to discuss prices with either a Buyer or a Seller. The Agent can have confidence in what they are telling the client about the current trend in the selected MLS Area.